Odet, Cascadec & Bollore

In the last decade we all clearly noticed the growing restrictions on tobacco advertising even if you're not a smoker or in the industry itself, cowboys in the wild and sailors in open sea all MIA today! However, restrictions offer a challenge for art directors and copywriters to really strive in getting the message out without over stepping any boundaries, which i personally experienced working with a Saudi market. 

Let's take a look at this campaign for OCB Virgin Paper:

When i first saw these ads, i had no idea what they were about (stationary paper?) but they made me feel good like i was on holiday! I love the free spirited personality put together with great copy and lifestyle images. Oh did i mention these are ads for cigarette paper?  Regardless, i loved these posters, i googled them right away and browsed their website for a while, great graphics, a lot about it's history, founders (Odet, Cascadec & Bollore) etc... Long story short you leave their page with the idea that it's more than JUST cigarette paper. (click here to see it)

Agency: Road, Barcelona, Spain
CD: Maider Mendaza, Juan Pablo Caja
AD: Maider Mendaza
CW: Lidia Valls
Photography by Eskenaziencursiva



Anna Likes these ads, but does not encourage smoking :)

Man of Mud

Alejandro Maestre Gasteazi, a photography graduate from the Universidad Politecnica de Cataluna, Barcelona, trains and researches new digital post production techniques. He's the founder of CitizenPixel, a company that specializes in production of advertising images. The 31-year old recently worked on an incredible photographic series to describe the struggle of an artist, Julian Canovas. The interesting thing about this project is the illusion he's created with floating mud, creating sculptures in thin air.

Gasteazi had Julian cover himself with blue paint mixed with mud, and photographed him during the process. That way Gasteazi was able to cut around the body and isolate the mud on photoshop and make it appear like a floating sculpture.

Source: www.mymodernmet.com