Communicating taste has always been a challenge in print. But DDB Melbourne have created a campaign for Original Juice Black Label range to prove the product's impeccable good taste in a very refreshing way. Finding the sweet spot where flavors meet, this simple series of posters manages to promote the brands exotic taste without falling into juice cliche. The illustrations are influenced by early 20th century lithographic posters.
Source: www.adsoftheworld.com
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