Peel a Smirnoff

To promote new vodka flavors Caipiroska, Smirnoff with the help of ad agency JWT Brasil, created a series of very appealing bottles. The new packaging uses wrappers replicating the skin texture of fruits, passion fruit, lime and strawberry, that way consumers get to experience the peeling of a flavored drink. It's a very simple concept, engaging the consumer's senses.

Source: The Dieline