Saturday, 9 April 2011

Peel a Smirnoff


To promote new vodka flavors Caipiroska, Smirnoff with the help of ad agency JWT Brasil, created a series of very appealing bottles. The new packaging uses wrappers replicating the skin texture of fruits, passion fruit, lime and strawberry, that way consumers get to experience the peeling of a flavored drink. It's a very simple concept, engaging the consumer's senses.




Source: The Dieline

4 comments:

  1. Awesome! A match for Vodka's ads :)

    Belly B
    http://www.bforbel.com

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  2. The texture does give it a great feeling, but in the end it's the color contrast that knocks me out.

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  3. Awesome!

    http://rabbitontherun.blogspot.com

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