Yesterday I tweeted a little announcement about a glamourous Italian fashion label to launch here in Dubai, and here it is! The sensational brand, Nolita, opened its doors in Burjuman Mall, between prominent brands in the new extension.
Nolita's Spring/Summer 11 Collection will be on shelves very soon in the UAE. The brand comprises of a Main Collection, Denim Wear (my favorite), lingerie and Swimwear as well as Nolita Pocket for the younger girls. There's real craftsmanship in the products, the label is famous for its stitching and embroidery. It's a fashion favorite across Europe, Japan and the USA and has stores in over 49 countries, Nolita will be a great addition to the vogue capital of the Middle East with its flagship boutique in Dubai. Can't wait to see some original fashion editorials done here with the brand, below are some spreads from magazines in the USA, Japan and France.