Become someone else

I'm sure you've seen the play on using music albums placed in a real situation as if completing the scene like a puzzle. Here's a similar and simple exercise done for Mint Vinetu bookstore by Love Agency, Lithuania. The line is great "Become someone else. Pick your hero at Mint Vinetu" which clearly inspired the execution. It's fresh and unconventional for books (check out the "Unputdownables" post).