Tuesday, 17 September 2013

Helvetica Hotel

Albert Son decided to develop the branding of a hypothetical hotel that takes after the Helvetica typeface.

"The idea of the branding is to create a hotel that is not only a young, fun and easy place to stay and relax, but also an up-to-date and trendy landmark that could sell cultures and lifestyles of the typeface, which is neutral, clean, simple," explains the New York-based designer. 

I could imagine a Helvetica Hotel would actually work somewhere like Amsterdam!

Would you stay in one?

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