Tuesday, 12 April 2011

Go out there

In my opinion if an ad makes you feel good, it works! And this one definitely does, it's light hearted, and the execution is fresh for the region, specially for banking. This commercial was developed by Leo Burnett for Bank Audi, Lebanon. "Go out there" aims to communicate the variety of banking solutions Bank Audi provides throughout the course of life. The soundtrack "The Wheel of Life" was written and composed exclusively for the brand by Johannes Stankowski.

"The wheel of life is rolling and i'm just rolling along
the world has got a million ways to keep turning me on
isn't it a lovely day
to go and enjoy what's out there
Oooh there's love and affection
yeah there's a lot of attraction in life
and only one way to know
Go Out There!"

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