Monday, 21 March 2011

Mugler's face

Genest in Lady Gaga's "Born this way" video
The new face of Mugler is none other than Rick Genest, aka Zombie Boy, who you've also seen in Lady Gaga's new video for "Born this way". He's Nicola Formichetti's muse, and the star of Mugler men's campaign for fall 2011. The recent VOGUE Hommes Japan has also featured a fashion editorial styled by Formichetti and shot by Mariano Vivanco with Genest in nothing but Mugler. Not your regular model type, but I really appreciate the contrast created for this.

From the VOGUE editorial

Mugler Men's Campaign, Fall 2011


  1. amaizing men !

  2. Why does that guy hate his face so much? The contrast is pretty cool. He'd make a great officiant at someone's wedding.

  3. abit spooky but ah-mazing.

    katrina xo

  4. I love born this way. At first when i saw the model, I was a little creeped out, but I think that he is unique and a very interesting figure (in a good way). I also liked the storyline in the video, how it wasn't just singing and dancing, there was more.

  5. I knew I recognized him in the Gaga video. Interesting contrast in the ads. Congrats on the Blogs of note status by the way. :)

  6. I love it! Are those real tatoo? wish I had the guts to get them.

    Love & Unity,
    Lady V

  7. So cool. What an awesomely creative idea! Turned out great!