|Genest in Lady Gaga's "Born this way" video|
The new face of Mugler is none other than Rick Genest, aka Zombie Boy, who you've also seen in Lady Gaga's new video for "Born this way". He's Nicola Formichetti's muse, and the star of Mugler men's campaign for fall 2011. The recent VOGUE Hommes Japan has also featured a fashion editorial styled by Formichetti and shot by Mariano Vivanco with Genest in nothing but Mugler. Not your regular model type, but I really appreciate the contrast created for this.
|From the VOGUE editorial|
Mugler Men's Campaign, Fall 2011