Imagine walking on the street and seeing this big thing in your way, how would you react? I know i'd be dead curious to find out whatever it is and what it's doing there! DDB Paris created this "Escape Machine" for pedestrians to experience and simple and fun interruption on there journey. The activation was done for the French travel company Voyages SNCF. The glowing black cubes are on standby until someone gets close enough, it then asks where the person would like to travel. By pushing the red button, the box reveals a crazy celebration bursting from all corners of the box. Watching people's reactions is just as fun as the experience! Enjoy!