Thursday, 26 August 2010

Flying 101

Kulula, a low-fare airline in South Africa, had recently undergone a make-over, titled "Flying 101"! The design was done in-house. I think it's a graphic designer's dream to have a canvas that size!

Official press release:
“Kulula’s latest plane design has been a worldwide hit after being seen by plane-spotters en-route to South Africa. Photos of the new livery dubbed “Flying 101” have since been viewed by millions having appeared on some of the world’s leading blogs, spurring a frenzy of online comments. All this before it even touched down in South Africa. 

The design covers the planes exterior in a tongue-in-cheek guide to the various parts of the planes interior, such as the “Mile-high initiation chamber”. The plane is just one of a fleet expansion of eight state-of-the-art Boeing 737-800s (each with a unique livery). As these planes will be replacing the 737-400’s currently used in Kulula’s fleet, South Africans can look forward to spotting the new 800’s during this year.

“The “Flying 101” was conceptualized and designed by Kulula’s in-house design department. This branding idea is a result of our 2010 strategy to demystify air travel for our fans,” comments Nadine Damen, Kulula Marketing Manager.

“Initially spotted by plane-spotters across the globe, our “Flying 101” plane has become famous on the world wide web before touching South African soil,” continues Damen. “We’ve been amazed by the number of blogs that have posted “Flying 101” images as well as the large number of people talking about the new branding on Twitter.”

Advertising agency: King James 
PR agency: Atmosphere


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