A couple of months ago, Diesel launched a fresh campaign "Be Stupid" with about 30 different ads depicting different "stupid" scenarios. Bold, provocative, blunt.. BRILLIANT! Really captured their audience, and the dormant!
Now look what we have here, an excellent fresh platform on "Don't drink and drive" by MTV, and instead to do something else! Very cool! But why create layouts almost identical to Diesel's? In terms of Art direction, Diesel wins this one.